🧠 Your brain was built for survival – not saving for retirement.
That impulse to buy something right now even when you know you should save? Blame your Caveman Brain.
👉 It evolved to say: “Get what you can NOW – tomorrow isn’t guaranteed.”
That’s why a new gadget feels more exciting than your 401(k). It’s called present bias: the tendency to prioritize immediate rewards over long-term gains.
But here’s the good news: You can outsmart it with a few simple strategies:
✅ The 24-Hour Rule: Delay impulse purchases by one day. Give your logical brain time to catch up
✅ Automate Your Savings: Move 10% of each paycheck into a separate account before you even see it
Small changes. Big results. Long-term peace of mind.
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